Google has been warning people for a while now that they will show websites who do not have an SSL certificate installed as ” Not Secure ” and with their latest update ” Chrome Version 62″ due for release in October 2017 it is now time to look into getting an SSL Certificate installed. I knew years ago that people were scaremongering saying SSL certificates help SEO rankings and all of this stuff that eventually we would need to get one of these one way or another even if we don’t run an e-commerce store.
I didn’t bother installing mine until around 1 month ago, the reason for this being these up and coming warnings not to mention the fact I now take payment for training courses on my website.
In terms of scaring people and showing your website as ” not secure ” I think the time has come for any business to go ahead and get this SSL certificate installed.
Google has been showing this in their navigation bar for some time but it’s only going to become more prominent when the October update comes out.
You will find that getting an SSL Certificate is a lot easier than you might think too. Below I’ve listed some things to consider when buying your SSL certificate. You should make sure you do this before the up and coming update as you may find it hard for your developer or web guy to do this if there is a crazy rush when the update comes out.
What is the cost of an SSL Certificate?
Most hosting companies will give a basic SSL Certificate for around £50 here in the UK, there are also companies who offer FREE SSL certificates but I can’t confirm if they work or not as I’ve never personally decided to go down the FREE route. I’m sure they work fine but I’m a fan of using my hosting company and if that costs then so be it. There are different types of certificates and depending on what you need the cost may rise but for a standard website the basic SSL will do.
Who Installs the SSL Certificate?
Your hosting company will normally install the certificate on your server for you, however, what they don’t do is modify your website for you.
If you are lucky enough to be a WordPress user then you can use a simple plugin called ” Really Simple SSL ” which basically sorts the whole website for you at the push of a button. This will automatically ensure that all of your URLs are now HTTPS, and fix any mixed content problems for you.
If you are not on WordPress then you are best speaking to your web developer and they will be able to sort this for you. It’s normally a few hours worth of work to sort this sort of thing out, it’s not weeks worth of work but they would have to implement these changes for you if you are not able to do so yourself.
Checking for Problems
I would always highly recommend doing a site audit, whether that is through a paid tool like SEMRush, Deepcrawl or using a FREE auditing tool like Screaming Frog as this will show you if your redirects are done properly and what you also want to see is a green padlock showing on all pages on your website.
There is also a tool called ” https://www.whynopadlock.com/Why No Padlock ” which is FREE to use and will show you what URLs are causing a problem if your SSL migration isn’t done properly.
Does adding an SSL Impact your Current Rankings?
If your SSL Migration is done properly then there is no reason for your rankings to suffer, that being said it can pose problems if the migration hasn’t been done properly and your website is still showing HTTPS and HTTP versions of your website, so do make sure you keep on top of this and get your migration done properly.
I recently have done my SSL Migration and saw no negative impact at all so if it’s done properly you will have no issues with rankings.
Things to do now that your SSL is installed?
Any place you have the old HTTP version of your website such as your Facebook, Twitter, Linkedin, any other social profiles, Google My Business, Paid Directory Listings, Signature Strips and anywhere else that you can quickly change to the HTTPS version of your website, go and do that now.
Other important places to do this would be Google search console, your analytics and anything else that you use to monitor your website.
SO good luck with your migration and make sure you get this sorted well before the update is rolled out.